AUBURN, Wash. (May 9, 2022)—The Gluten Intolerance Group (GIG), one of the largest nonprofit gluten-free advocacy organizations, is celebrating Celiac Awareness Month with activities designed to inform and educate the public about celiac disease, which affects one in 100 people worldwide, including 3 million Americans. During the month of May, GIG will highlight the unique challenges of living with celiac disease, where avoiding even a trace of gluten is the dietary requirement to remaining healthy. The month of May also marks two notable dates for GIG and the celiac community: International Celiac Awareness Day on May 16 and the anniversary of GIG’s founding on May 17, GIG’s 48th year of advocating for the gluten-free community.
During each week in May, GIG has planned programming focused on achieving the goal of improving the quality of life for those living with celiac disease by providing key medical knowledge and insights to make it easier to live a gluten-free life. This year’s campaign launched with a live, virtual educational event featuring a Mayo Clinic gastroenterologist, announcements about this summer’s Generation GF Teen Summit at the Culinary Institute of America at Copia in Napa, California, and GIG’s continued support of GIG Cares, a separate charitable organization helping those with food insecurity. GIG will also share key facts about celiac disease through social media.
Established in 1974 as a local support group and nonprofit organization, GIG continues to empower the gluten-free community through consumer support, advocacy and education, always exploring new opportunities to positively affect the quality of life for those living gluten-free. GIG’s industry food safety certification programs have become the standard in the verification of the quality, integrity and safety of gluten-free products and foodservices.
“We’re excited to actively engage with the celiac and gluten-free communities and the general public during Celiac Awareness Month,” said Jeanne Reid, marketing manager, GIG. “This year’s month-long campaign will provide the opportunity for GIG to share powerful knowledge and resources for navigating this challenging disease at any age or stage of life.”
About the Gluten Intolerance Group (GIG)
The Gluten Intolerance Group (GIG) is a 501(c)(3) nonprofit association funded by private donations, sponsorship opportunities and food safety programs. It relies on tax-deductible contributions to support its many innovative industry, service, social and awareness programs. GIG has been a highly respected leader in the gluten-free community since it was founded in 1974. In addition to more than 80 local support groups across the United States, GIG has increased its presence internationally to 50 countries. GIG’s mission is to make life easier for everyone living gluten-free and it does this through consumer support, education and its food safety programs. The Gluten-Free Certification Organization (GFCO), a program of GIG, is a leader in the verification of quality, integrity and purity of gluten-free products. The Gluten-Free Food Service (GFFS) program is a proven model of established best practices for foodservice facilities offering gluten-free options. GIG is committed to ongoing food safety research to assure customers and consumers the highest level of excellence in its gluten-free programs and services. For information, visit www.gluten.org.
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