GIG encourages all consumers to make personal decisions related to the use of any product based on informed, well-educated decisions about risk. General Mills, as with all companies choosing to label products gluten-free, is required to follow the FDA Gluten-Free Labeling Regulations. As a company, they have set standards to comply with Global Food Safety Initiative standards. General Mills has too much to lose by not assuring their processes are strict and will meet or exceed the strictness of the labeling regulation.
General Mills absolutely was being a responsible and concerned manufacturer when they issued a recall of Cheerios made in specifically identified plants. They are to be applauded for notifying a team of dietitians they met with the day before, asking everyone to spread the word about the recall. There was no information about the recall shared at this previous day’s breakfast and the dietitians were notified the same day as the public announcement, but General Mills did request these experts’ services in helping to get the word out to the community.
Global Food Safety measures increase the responsibility and requirements for safety in manufacturing. While this is an unfortunate incident on the heels of the Cheerios launch, and the mishap is significant, General Mills represents a company that is concerned and deserves to be given the opportunity to have the gluten-free consumer’s support in this matter.
Cynthia Kupper, RD, CEO Gluten Intolerance Group
Read more about the recall.